Tracking Our Redesign Journey
Unveiling the Evolution of MRC's Brand
Explore the comprehensive transformation of the Maine Rockweed Coalition’s branding and digital presence, as we document every step of our creative process.
Redesign Milestones
Follow our journey as we revamp the MRC brand, capturing pivotal moments and breakthroughs.
2021
Initial Conceptualization
We began by brainstorming ideas to modernize the MRC brand, focusing on sustainability and community engagement.
2022
Design Prototypes
Developed initial design prototypes, incorporating feedback from stakeholders to refine our approach.
2023
Brand Identity Finalization
Finalized the new brand identity, emphasizing natural elements and a cohesive visual language.
2024
Website Development
Launched the development phase, integrating user-friendly features and responsive design.
2025
Soft Launch
Conducted a soft launch to gather user feedback and make necessary adjustments before the official release.
2026
Official Launch
Celebrated the official launch of the redesigned MRC website, marking a new era for the coalition.
Detailed Redesign Insights
Throughout the redesign process, we prioritized creating a user-centric experience. Our team meticulously crafted each element, from the color palette to typography, ensuring alignment with MRC’s mission. Screenshots of various design iterations illustrate our commitment to excellence and attention to detail. We also incorporated feedback from community members, which was instrumental in shaping the final outcome. This section provides a deep dive into the strategies and decisions that guided our redesign journey.
Research and Analysis
We conducted a thorough analysis of the existing branding and website to identify areas for improvement, focusing on user experience and visual appeal.
Design Conceptualization
Based on our research, we developed new design concepts that align with the organization’s goals, emphasizing a modern and clean aesthetic.
Implementation and Testing
We implemented the new designs and conducted rigorous testing to ensure functionality and usability across all devices.
Development Milestones
Redesign Progress Gallery
J.Trz Community Engagement Project Team
Share Your Insights
We invite you to be a part of our journey by sharing your thoughts and feedback on the changes we’ve made. Your input is invaluable in shaping the future of the Maine Rockweed Coalition’s branding and website. Join us in this collaborative effort to enhance our project!